Are you interested in selling your clients an SMS and MMS business messaging solution? Reinvent has you covered.
Your business clients need to figure out how to reach their clients in the mass of inbounds vying for their attention. From phone calls to emails to social feeds to productivity and project management applications to meeting notifications to messages on various unified communications and collaboration platforms, every potential prospect or existing customer your clients are trying to communicate with is inundated.
But what’s the one type of communication that cuts through all the noise to get read by nearly everyone? Their text messages. According to a Gartner study, 99% is the average open rate for text messages, and over 88% of people say that text is the number one smartphone application they use. Plus, 45% of people reply to text message blasts.
The global market for application-to-person (A2P) SMS is expected to grow from $53.31 billion in 2024 to $76.18 billion by 2032, according to a recent market analysis by Fortune Business Insights. Plus, the SMS marketing industry is projected to expand to $12.6 billion.
So, the data is clear: Enabling a business messaging solution for your clients to text their prospects and customers will change the game for them regarding effectiveness in communications, marketing, and service delivery.
What is White-Label SMS & MMS?
White-Label SMS and MMS is a service that allows businesses to resell SMS and MMS messaging services under their own brand name. Like most white-label telecom services, resellers can offer their clients an advanced SMS and MMS messaging solution without investing in developing and maintaining the platform themselves.
Typical Features of White-Label SMS & MMS Platforms
White-label SMS and MMS software platforms typically offer a comprehensive set of features, including:
- Mass short message service (SMS) and multimedia messaging service (MMS) messaging
- Contact list management
- Automated and scheduled messages
- Message engagement and delivery monitoring and reports
- Feedback collection
Reinvent’s own Wholesale Business Messaging Platform offers your business clients the following features:
- App Integration – Text-enable existing applications with custom integrations.
- Textcast – Broadcast news to communities, customers, or employees about sales, events and more.
- Timetext – Schedule texts to be sent at a specific date/time for sales follow-up, special offers or additional customer information.
- Survey – Get customer feedback about service quality, new products, purchasing plans and more with quick text polls.
- Series – Keep leads engaged, customers loyal and employees informed with text campaigns over days, weeks or months.
- Tags – Tag customers to events, interactions and campaigns for targeted and personalized texts.
- Keywords – Automate responses to customer inquiries using pre-set replies to common questions based on keywords.
- Pathways – Assist customers by routing them to live agents through interactive text responses.
Benefits of White-Label SMS & MMS to Resellers
A robust white-label SMS and MMS messaging solution offers a few key benefits to resellers, including:
Cost-Effectiveness
White-label SMS and MMS messaging platforms allow businesses to save time and money by utilizing an existing platform rather than developing their own SMS and MMS infrastructure from scratch. This significantly reduces development costs and time-to-market.
Customization and Branding
These platforms offer extensive customization options, allowing businesses to:
- Add their own branding elements like logos and colors
- Tailor the user interface to match their brand identity
- Customize message templates and content to align with their messaging style
Scalability
White-label SMS and MMS messaging platforms are designed to be scalable, easily adjusting to a business’s changing needs as it grows. This ensures the platform can handle increasing SMS and MMS marketing demands without performance issues.
How Do You Choose the Best White-Label SMS & MMS Messaging Platform to Resell?
As a reseller, you’ll want to look for a white-label SMS and MMS messaging platform with the following characteristics:
Ease of Use
Select a platform with:
- An intuitive, user-friendly interface
- Minimal technical expertise required
- Comprehensive documentation and tutorials
This will allow you and your clients to adopt and utilize the platform effectively.
Scalability and Pricing
Look for:
- Flexible pricing plans that can scale with your business
- The ability to easily add or remove features as needed
- Transparent pricing with no hidden fees
Look for a platform that can grow with your business and offers cost-effective options.
Integration Capabilities
Choose a platform that:
- Integrates seamlessly with your existing systems (CRM, email marketing, etc.)
- Offers API access for custom integrations
- Supports popular third-party integrations
This ensures the SMS platform works well within your existing tech stack.
Reliability and Performance
Evaluate:
- Network reliability and uptime guarantees
- Message delivery rates and speed
- Ability to handle high volumes during peak times
A reliable platform is crucial for maintaining consistent communication with your audience.
Analytics and Reporting
Look for robust analytics features, including detailed campaign performance metrics.
Customizable Reports
Your clients need real-time data and insights. These tools will help you optimize your SMS and MMS campaign efforts and demonstrate ROI to clients.
Customer Support and Training
Ensure the white-label business messaging provider offers:
- Responsive customer support
- Comprehensive training resources
- Ongoing technical assistance
Reliable and high-quality support is essential for troubleshooting issues and maximizing the platform’s potential, as they’ll need to provide recommendations to clients about how to use the platform in unique ways beyond obvious use cases like appointment reminders and discount promos.
By carefully considering these factors, you can select a white-label SMS and MMS platform that best suits your business needs and helps you deliver effective SMS and MMS messaging services to your clients.
FAQs About White-Label SMS & MMS
The cloud communications experts at Reinvent have been solving business communications challenges for our resellers and their customers for over a decade. We’ve encountered a couple of frequently asked questions (FAQs) about white-label SMS and MMS that can help clarify whether it’s a good fit for a new reseller partner.
How Much Does a White-Label SMS & MMS Program Cost?
Costs vary widely based on features, scalability, and provider reputation. It’s best to contact providers directly for custom quotes based on your specific needs and volume requirements.
How Does White-Label SMS & MMS Work for Resellers?
White-label SMS and MMS adoption for resellers typically follows the process below:
- Choose a white-label SMS and MMS provider
- Customize the platform with your branding (logo, colors, etc.)
- Set up pricing and packages for your clients
- Use the provider’s infrastructure to send messages under your brand name
- Manage campaigns and client accounts through the customized platform
Unlock New Revenue Streams with Reinvent’s White-Label SMS & MMS Solutions
Speak to a Reinvent Specialist today to learn how to join our telecom reseller programs and start selling SMS and MMS messaging services today.