Reinvent Telecom Introduces MyCloud Contact Center Platform

May 2, 2023

MyCloud Contact Center Site PR Graphic

Private-Label Contact Center as a Service Solutions Targets Small to Medium Businesses

SCOTTSDALE, Arizona – May 2, 2023 – Reinvent Telecom, a provider of private-labeled unified communications, SIP trunking, direct routing for Microsoft Teams, business messaging and contact center as a service solutions,

announced today the Q2 2023 launch of MyCloud Contact Center, a private-label contact center as a service (CCaaS) platform designed and priced for small to medium business (SMB) customers.

MyCloud Contact Center rounds out the Reinvent CCaaS portfolio, which already includes Cloud Contact Center for enterprises and automatic call distribution (ACD) solutions for small businesses.

“Historically, contact center technologies have targeted large and midmarket enterprises, but what we’ve found recently is SMBs have a true need for multichannel contact center solutions to help them improve their customer experience,” said David Ansehl, Director of Wholesale Channel at Reinvent Telecom. “MyCloud Contact Center meets the sweet spot between capabilities and cost that will allow our reseller partners to bring large company contact center capabilities to SMB customers at a reasonable cost.”

With UCaaS platforms nearing feature parity, delivering CCaaS also helps Reinvent Telecom reseller partners to remain competitive in the marketplace. “MyCloud Contact Center allows our partners to sell higher up the solution stack, differentiating themselves from sales agents,” said Ansehl. “Additionally, contact center opportunities are particularly sticky for our partners, increasing customer lifetime value.”

Reinvent’s MyCloud Contact Center is a cloud-based, scalable, customizable and easy-to-use contact center solution that provides resellers’ business clients with:

  • Multichannel – Integration of voice, email, and webchat into a single workflow for agents.
  • Interactive Voice Response (IVR)
  • Skills-based Routing
  • Queue Callback
  • Supervisor Control
  • Contact Center Agent Client (CCAC)
  • Salesforce CRM Integration
  • Screen Pop
  • Realtime Wallboards
  • Historical Reporting

“MyCloud Contact Center includes much of the enterprise-level functionality of the market leaders at a price point to win over SMBs,” said Jeff Kramarczyk, Director of Product Management at Reinvent Telecom. “Contact center solutions are becoming the lead communication product for new customer conversions.  MyCloud Contact Center – and Reinvent’s full suite of contact solutions – offers partners a smooth entry into new accounts with the ability to layer on top of UCaaS to deliver a complete solution that’s as powerful as it is sticky.”

For more information about MyCloud Contact Center, visit Booth 1655 at the Channel Partners Conference & Expo, May 1-4, at the Venetian Resort in Las Vegas.

Reinvent’s MyCloud Contact Center will be available through Reinvent’s private-label partner program.

For more information on Reinvent’s private-label cloud communications partner program and white-label UCaaS platform, visit or call or text 888.704.7346.

About Reinvent Telecom  

Reinvent Telecom, a division of Saddleback Communications, operates a private-label communications platform that empowers its wholesale partners to transform their businesses into next-generation cloud-based communications service providers. Reinvent enables its wholesale partners to deliver reliable, high-quality Unified Communications as a Service (UCaaS), Conferencing and Collaboration, Contact Center as a Service (CCaaS), Business Messaging, Direct Routing for Microsoft Teams and SIP trunking services. Reinvent’s solutions are all built on a proven platform and backed by Saddleback Communications, a stable, profitable Incumbent Local Exchange Carrier and a wholly-owned enterprise of the Salt River Pima-Maricopa Indian Community (SRPMIC). Reinvent’s powerful turnkey solution is managed from quote to compensation through its proprietary Reinvent Partner Portal (RPP), enabling its wholesale partners to generate revenue quickly and build a successful cloud voice business while keeping full ownership and control of their customers. For more information, visit us at


Media Contact:

Jewelee Burnett
Marketing Manager
Reinvent Telecom