Reinvent Wins 2020 Visionary Spotlight Award for its Turnkey Private-Label UCaaS Program for Third Straight Year

Sep 15, 2020

Reinvent Wins 2020 Visionary Spotlight Award

ChannelVision Magazine Recognizes UCaaS Provider for Innovation in Driving Revenue for Partners with Customer Ownership

SCOTTSDALE, ARIZONA — September 15, 2020 — ChannelVision Magazine has recognized Reinvent, a provider of private-labeled unified communications, SIP trunking and contact center as a service solutions, as a winner in the 2020 Visionary Spotlight Awards for Service Provider Enablement for its Over-the-Top (OTT) Applications. This is the third consecutive year that Reinvent has received the award, which recognizesReinvent’s commitment to empowering reseller partners to become cloud-based communications service providers, with complete ownership of their customers.

“We are honored to present Reinvent with a 2020 Service Provider Enablement VSA for OTT Applications,” said Beka Business Media president and CEO Berge Kaprelian. “Reinvent was recognized for its efforts in empowering its partners to control their own futures and capture 100 percent of the value of their customer bases. Congratulations on this this well-deserved recognition to the entire team at Reinvent.”

The 2020 VSA award recognizes Reinvent for building a private-label platform that empowers MSPs, PBX resellers and agents that want to transform their business operations into next-generation, cloud-based communications service providers. Partners use the platform to deliver reliable, high-quality UCaaS, conference and collaboration, contact center and SIP trunking services, and build a successful cloud voice business while keeping full ownership and control over their customers.

Reinvent’s “Ownership, Not Agency” approach to channel enablement allows partners to set their own margins, create service packages, bundle in hardware and add on professional services. This model delivers extraordinary value to resellers and MSPs who can invest in their own brands and intellectual property (services, processes, etc.) and own their own customer bases, which vastly increases the value of their businesses.

“Customer ownership is the core measure of value in any business,” said David Ansehl, Director of Wholesale for Reinvent. “With that in mind, we are grateful to have received this recognition for three consecutive years. We’ve developed a channel-centric solution that allows our partners to capture 100 percent of the value of their efforts to develop and serve their customers. Our turnkey, private-label services deliver next-generation technology, flexibility and the one true form of evergreen protection in the channel—full customer ownership.”

About the Visionary Spotlight Awards

ChannelVision’s annual Visionary Spotlight Awards competition was created to highlight channel and service provider innovation in communications. The awards honor outstanding products, services, and deployments across numerous technology categories.

Visionary Spotlight Award winners exemplify this goal, showcasing the communications industry’s overall innovation, capacity for future-thinking execution, creativity, and feature set differentiation; and offering channel partners a cornucopia of opportunities to boost their roles as trusted providers.

For more information about the Visionary Spotlight Awards program, click here or contact Berge Kaprelian at

About Reinvent Telecom

Reinvent Telecom, a division of Saddleback Communications, operates a private-label communications platform that empowers its wholesale partners to transform their businesses into next-generation cloud-based communications service providers. Reinvent enables its wholesale partners to deliver reliable, high-quality Unified Communications as a Service (UCaaS), Conferencing & Collaboration, Contact Center as a Service (CCaaS) and SIP trunking services. Reinvent’s solutions are all built on the proven platform from Metaswitch, a global leader in communications network software technology, and backed by Saddleback Communications, a stable, profitable Incumbent Local Exchange Carrier and a wholly owned enterprise of the Salt River Pima-Maricopa Indian Community (SRPMIC). Reinvent’s powerful turnkey solution is managed from quote to compensation through its proprietary Reinvent Partner Portal (RPP), enabling its wholesale partners to generate revenue quickly and build a successful cloud voice business while keeping full ownership and control of their customers. For more information, visit us or call 855.455.7346.

Media Contact:
Khali Henderson
Senior Partner
BuzzTheory (For Reinvent)