Reinvent Your Business with Our Private-label Cloud UC Solution

Apr 7, 2017

Industry Veterans to Support Growth of Reinvent’s Private-label Cloud Communications Solutions for Reseller Partners Nationwide


SCOTTSDALE, ARIZONA – APRIL 7, 2017 – Reinvent, a provider of private-label cloud-based Unified Communications, Collaboration and Contact Center solutions and a subsidiary of Saddleback Communications, announced today that it has added senior leaders to support the growth and expansion of the Reinvent Reseller Partner Program nationwide.

“Reinvent has experienced significant growth over the past five years thanks to the leadership of Ray Napoletano, who is Mr. Reinvent,” said Bill Bryant, president of Saddleback Communications. “We are building on his vision and relationships with our valued reseller partners by investing in talent that will enable us to deliver on the full potential of the Reinvent Reseller Program.

Ray Napoletano, Director of Sales Operations, is joined by additional industry executives in senior executive roles:

•   Mike Edl, Vice President – Customer Service and Operations
•   Susanne Peters, Vice President – Sales and Marketing


From left to right: Bill Bryant, Ray Napoletano, Mike Edl, Susanne Peters


Mike Edl is charged with providing world-class customer service for Saddleback Communications and Reinvent. He has responsibility for customer service, IT, field operations, planning, engineering and the Network Operations Center. Previously, Edl held a variety of positions within the telecom sector, including CTO for ImOn Communications, a CLEC in Cedar Rapids, Iowa; senior vice president of network services for Hawaiian Telecom as well as other operational, planning and engineering positions with various CLECs and ILECs beginning in 1980. He has an MBA from Case Western University and an undergraduate degree in Management, and is a member the AZ Technology Council, the Society of Communications Technology Consultants International and the Society of Cable Telecommunications Engineers.

Susanne Peters is charged with driving marketing and sales strategy for the company. She brings national and international telecommunications, solutions sales and business development expertise to her new role. Previously, she has held executive positions with nationwide VoIP service providers and infrastructure providers in North America, Switzerland and Germany. She has developed new sales teams and market share while successfully bringing new service solutions and products such as Hosted Cloud Solutions, UCaaS, CaaS as well as high-capacity fiber networks, state-of-the-art data center expansions, wireless technologies and VoIP solutions to market over the past 20 years. Her experience includes the North American sales expansion of Comfone AG as well as the IPO of IXC Communications. Previously she also worked for West Corp. and Switch and Data (now Equinix).

See Ray Napoletano and Susanne Peters at the Channel Partners Conference & Expo, April 10-13 at Mandalay Bay in Las Vegas. Stop by the Reinvent booth #669 and enter our drawing for an Apple iWatch. Winner to be announced at 5 p.m., Wednesday, April 12, in the Expo Hall.



About Reinvent
Reinvent, a division of Saddleback Communications, empowers our reseller partners to transform their businesses into next-generation cloud-based communications service providers. Reinvent enables our reseller partners to deliver reliable, high-quality Hosted PBX & UC, Hosted Conferencing & Collaboration, Hosted Contact Center as well as VoIP and SIP trunking services. Our solutions are all built on the proven platform from Metaswitch, a global leader in communications network software technology and backed by Saddleback Communications, a stable, profitable Incumbent Local Exchange Carrier and a wholly owned enterprise of the Salt River Pima-Maricopa Indian Community (SRPMIC). Our powerful turnkey solution is managed from quote to cash through our proprietary Reinvent Partner Portal (RPP), enabling our reseller partners to generate revenue quickly and build a successful cloud voice business while keeping full ownership and control of their customers.

For more information, visit us at or call us at 855.245.1433.

Media Contact:
Susanne Peters
Vice President – Sales and Marketing
Office: 480.362.7111
Mobile: 480.547.9744